THE economy may be in doldrums and retail sector suffering but two of Perth’s best known labels are finding their niche and flourishing.
In the classiest double-header of the Telstra Perth Fashion Festival, Flannel and One Fell Swoop teamed up for an emotive and quintessentially West Australian showcase, evoking summer by the beach.
Flannel kicked off the show with pieces from their current summer and upcoming winter 18 collections inspired by the sights and sounds of the Italian Riviera.
Featuring lightweight chiffons, sorbet-toned silks and decadent boudoir laces, designer Kristy Lawrence described the collection as “clean and crisp”.
Models hit the runway in flirty pleated skirts, ruffled blouses and slinky dresses in neural tones, with signature beading, embroidery and tassel details adding extra luxury.
A wonderful last-minute addition, WA songstress Grace Woodroofe belted out a stirring, soulful performance as the models walked the catwalk.
The Cottesloe label is booming, with Lawrence and husband John making big moves in the US in recent years. The brand now boasts over 100 wholesale locations across America, and this week opened the doors to its New York boutique.
Show stylist Teagan Sewell said inspiration came from the brand’s close-knit family and their strong connection to WA.
“We wanted it to be a celebration of everything West Australian – the clothes, jewellery, lighting and music all inspired by the Indian Ocean and the stunning summer rays,” said Sewell.
One Fell Swoop continued the WA love-fest with an army of Grecian goddesses adorned with gypsophila crowns, ear pieces, wristlets and bouquets created by local florist, Alicia Lowe of The Wildflower.
Leading with a series of gold cocktail dresses, pants and gowns in soft champagne and rich ochre tones, and followed by dresses in dramatic black brocade; it was a stunning reflection of the brand’s commitment to quality and uncomplicated elegance.
The finale featured a new wedding capsule of gowns for the fuss-free bride with jewellery by local label Mountain and Moon. Romanin said the designs represented the very essence of One Fell Swoop.
“They aren’t a great deal different to our regular styles, they are reimagining’s of our most classic and recognisable pieces,” he said.
Romanin and Ergic founded their label in 2005 and have recently found appeal in the bridesmaid market.
“Bridesmaids have been a constant for us and over the last year we’ve also had interest from brides,” said Ergic.
“We see a real opportunity for fashion conscious women who have a destination wedding and perhaps don’t want to spend a crazy amount of money on their dress.”
Ms Ergic added there were styles for different shapes and tastes.
“The weight of the fabric makes it so easy to roll up which is the whole idea,” said Romanin.
“It’s perfect for the modern, no-fuss bride that obviously wants to look absolutely beautiful on the day, but doesn’t want to be harnessed into something that takes hours to get into,” he said.
What’s on tonight:
Ae’lkemi + 33 Poets: Shades of Nightfall, 7pm
Where: Fashion Paramount at Crown Pyramid
Cost: $69+bf from ticketmaster.com.au