ED Sheeran has announced extra stadium shows for his March 2018 Australian tour.
After a huge reaction to a release of pre-sale tickets yesterday Sheeran will now play three shows in Melbourne and has added second shows in both Sydney and Brisbane.
All new and existing shows go on sale next Tuesday and the intense demand from Sheeran’s local fans is set to send ticketing companies into meltdown.
Sheeran now matches the record AC/DC set in 2010 of 14 stadium shows in Australia and New Zealand.
However his promoter has not ruled out extra shows being added.
He is also on track to break Adele’s record of playing to around 600,000 Australians — she did less shows (11 in Australia and New Zealand) but playing on a round stage meant the venues could sell more tickets than at standard concerts.
Sheeran will play to around 500,000 Australians (at the shows announced so far) and another 160,000 New Zealanders.
Sheeran will play March 3 at Perth Stadium (a venue that is still being finished but is due to be ready in time for the concert), March 7 at Adelaide Oval, March 10, 11 and 12 at Etihad Stadium in Melbourne, March 16 and 17 at ANZ Stadium in Sydney and March 20 and 21 at Suncorp Stadium in Brisbane.
He will also play three shows in Auckland and two in Dunedin after his Australian tour.
Factoring in moving his huge stage production between states, and his need for days off, there is still space to perform more shows in states where shows sell out.
Promoter Michael Gudinski spoke to Sheeran and his management last night to negotiate for multiple shows.
“I’m overwhelmed with the response, to match that (AC/DC) record is very humbling,” Sheeran said in a statement. “I really can’t wait to get down there.”
On sale dates will be staggered across the country next Tuesday to try and cope with demand.
After yesterday’s pre-sale drama, where fans struggled to access the limited amount of pre-sale tickets, Sydney’s general public on sale has moved to 6pm next Tuesday.
Perth go on sale 3pm local time, Adelaide 3.30pm local time, Melbourne at 1pm local time and Brisbane at 2pm local time.
In theory, tickets for an entire stadium, rather than the small amount released during pre-sale periods, should see less disappointed fans.
Gudinski warned fans from buying tickets from unauthorised resale sites like Viagogo, even though that site is one of the first that comes up through Google.
Some fans who struggled to access pre-sale tickets went to Viagogo and paid up to five times the face value of Sheeran’s top ticket price, which is around $165.
Sheeran, like Adele, has requested his tickets not be sold on the controversial Ticketmaster Resale site, however promoters cannot police secondary sellers like Gumtree, eBay and Viagogo posting tickets at inflated prices.
They warn punters that these tickets are often fake; Sheeran’s promoter Frontier will not send tickets out until January 30 to minimise the time they can be onsold for profit by scalpers.
Originally published as Ed Sheeran as popular as AC/DC