CHANNEL 9 has dedicated a staff team to Project Lisa — a secret plan to get their flagship presenter Lisa Wilkinson nominated for a Gold Logie.
After 10 years fronting Today, Wilkinson — who is highly regarded as one of the country’s top journalists — has never been up for the top award in Australian TV.
Confidential can reveal Nine has decided to take matters into their own hands, with an internal plan to champion the brekkie TV host to get short-listed for the gong.
Planning is underway ahead of Logie nominations opening in coming months.
Possible magazine cover shoots and high profile partnerships are already underway in an effort to pump up Wilkinson’s profile during the prime voting period.
“Nine’s promotions team have ensured that Lisa is the number one Nine talent in the public eyes during the voting period,” the media insider told Confidential.
The Logies were heavily criticised this year within the industry for a lacklustre line-up of nominations for the Gold Logie, with several actors pointing to the absence of Wilkinson.
“Everyone at Nine is on board to get Lisa the Gold,” a source has revealed to Confidential.
The lack of female representation in the most recent Gold Logie nomination list is also said to be a driving force for those behind Wilkinson.
The push is also gaining support from those outside Nine.
The Logies were also slammed this year for only having one female, Jessica Marais, nominated for the coveted award.
After Channel Ten’s success in campaigning for their The Project hosts Waleed Aly and Carrie Bickmore to be nominated, Nine are hopeful they can match the efforts with Campaign Lisa.
The Network have been known to play a big part in catapulting their talent into Gold Logie contention, mostly notably their male personalities. Lisa’s on-air partner Karl Stefanovic won the gong in 2011, while The Block’s host Scott Cam won in 2014 and was nominated in 2015 and 2016.
Hamish Blake also took home the Gold in 2012 after Nine aired just ten episodes of Hamish and Andy’s Gap Year. Blake was also nominated in 2013 and 2015, as was Andy Lee in 2013. 2014 and 2015.
Wilkinson has been a stable and strong force on Today over the past 12 months with co-host Karl Stefanovic’s personal dramas in the media.
Nine last night declined to comment.
Originally published as Nine’s secret plan for Lisa Wilkinson