BOOST Juice is bringing a taste of their smoothies into people’s kitchens through a new partnership with Woolworths.
Woolworths is selling frozen smoothie packs in four flavours — featuring whole fruit and vegetable combinations — to help people recreate Boost drinks at home.
Boost Juice founder Janine Allis said the range has been developed to meet customer demand.
“What we are finding is people are using our combination of ingredients (in the packs) and they might add kale, an iron supplement or psyllium husks,” Ms Allis said.
“We wanted to make it easy for people to get more fruit and veggies in their diet and, with these smoothie packs, we have used a specific combination of the two.”
Woolworths Own brand manager Deborah Whitwell said its customers are looking for convenient options when they shop.
“Our partnership with Boost allows us to bring their popular smoothie experience into the heart of our customer’s homes,” Ms Whitwell said.
Boost Juice, meanwhile, has just opened its first drive-through outlet in Ballarat, in Victoria, and there are plans for similar sites nationally.
Launched in Adelaide by Ms Allis and her husband, Jeff, in 2000, Boost Juice is now part of the couple’s broader Retail Zoo company.
Cibo Espresso and Salsa’s Fresh Mex are also part of the company and, in 2014, private equity group Bain Capital acquired Retail Zoo, forming a partnership with Mr and Ms Allis.
Bain Capital has a broad range of investments internationally including Australian software provider MYOB, US retailer Toys “R” US and Domino’s Pizza Japan.
“Bain Capital has incredible experience in mergers and acquisitions,” Ms Allis said.
“They have got very strong brands all over the world and they are helping to grow the Boost brand overseas.”
Retail Zoo is always considering brands to bring into its stable and Ms Allis is one of a panel of investors to whom aspiring entrepreneurs pitch ideas on Channel Ten’s Shark Tank.
Boost Juice has stores nationwide and internationally in place such as the UK, Singapore, Chile and India.
Cibo Espresso operates in five Australian states and Salsa’s Fresh Mex in six.
“Salsa’s was started by an Italian man (in Sydney) who had four stores and we bought it about 10 years ago and we have grown it to about 60 stores,” Ms Allis said.
She said the philosophy at Retail Zoo is to “be the best we can be” and find ways of growing its brands.
Originally published as Smoothie fans’ supermarket boost